This Memorial Day Weekend, (May 23 to May 26, 2025), veterans, active-duty service members, and their families will gather in Branson, Missouri, for a new event unlike any other.
Rally Point Branson is a high-energy, patriotic experience designed to honor those who served, strengthen bonds within the Veteran community, and create lasting memories with family and friends. Attendees can spend time with their loved ones, reconnect with fellow service members and simply take in the sights of a city that proudly celebrates those who serve.
The weekend gets started on Friday night in Downtown Branson with a Kickoff Celebration on the south parking of the Branson Convention Center. Attendees will enjoy a free concert by Eastern Heights, lots of kid-friendly activities like bounce houses, and food. There also will be a number of veteran organizations and organizations with outreach to service members. Attendees can network, socialize and connect with resources.
On Saturday, there are two events: A free go-kart event at The Track Family Fun Parks and a “Brew Crew” social event at the Branson/Lakes Area Chamber of Commerce and CVB offices.
The weekend concludes with special access and veteran seating at the Alabama concert at Thunder Ridge Nature Arena south of Branson.
With live entertainment, thrilling attractions, exclusive experiences, and meaningful opportunities to engage with Veteran-focused resources, Rally Point Branson is more than an event—it is a movement to establish Branson as the Most Patriotic City in America by 2026.
Most events are free or discounted, but registration is required. For more information about this first-ever event or to register, visit RallyPointBranson.com